Jessica O. Matthews didn’t start with a product — she started with a problem: unreliable electricity in her family’s hometown in Nigeria. Her response wasn’t protest — it was invention. To understand Matthews, you have to think like a systems architect disguised as a storyteller — one who believes infrastructure should be inclusive, intelligent, and inspired.
1. The Core Archetype: The Power Innovator
Matthews blends engineering with empathy.
She views electricity not as a commodity but as a human right — one that can emerge from everyday motion.
Her worldview can be summarized as:
“Energy should be generated by people, for people.”
— Jessica O. Matthews, TEDWomen, 2016
She democratizes power — literally.
2. The Big Five Traits: The Engine of Empowered Engineering
| Trait | Level | How It Shows Up |
|---|---|---|
| Openness | Extremely High | Merges creativity, design, and infrastructure. |
| Conscientiousness | Very High | Executes with precision while balancing global partnerships. |
| Extraversion | High | Charismatic communicator and visionary storyteller. |
| Agreeableness | High | Rooted in empathy and cultural awareness. |
| Neuroticism | Low | Calm and focused under systemic challenges. |
She turns innovation into inclusion.
3. The Thinking Style: Integrative, Social, and Systemic
🌍 Human-Centered Design
She starts with lived experience — solving problems through cultural insight.
⚙️ Infrastructural Thinking
Sees energy as a platform for empowerment, not just utility.
💬 Story-Driven Engineering
Uses narrative to connect investors, communities, and policymakers.
4. The Core Drives: What Keeps Her Relentless
😰 Fear of Inequality
She fears technology deepening the divide it was meant to close.
🚀 Motivation for Empowerment
Driven to turn underserved communities into co-creators of innovation.
🎯 Focus on Scalable Access
Her mission: to make infrastructure local, renewable, and self-sustaining.
5. The Legacy: From Play to Power
Matthews transformed a playful invention — a soccer ball that stored energy — into a global company building smart grids for developing nations.
Her story proves innovation can be joyful, just, and life-changing.
Her legacy: power that moves with people.
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{
"quote": "Energy should be generated by people, for people.",
"source_title": "TEDWomen",
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