How It Used To Be: The 2000s Simple Sites Method

Before AI, before automation, there was FrontPage Express.

The Tools

Windows 98. FrontPage Express. A dial-up connection. No fancy CMS, no drag-and-drop builders. Just raw HTML and patience.

The Strategy

Find what people are searching for. Give them exactly that. Put ads on the page. Repeat 30, 40, 50 times manually.

The Aesthetic

"Funny Clip-Art." Simple text. No distractions. It wasn't pretty, but it converted like crazy because it solved problems.

"It was manual. It was slow. But it was the foundation of everything."

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